As a business law attorney, I enjoy assisting my Wisconsin and Minnesota clients with their business startups. I help them choose the proper business entity, draft their operating documents, ensure their compliance with applicable laws and regulations, etc. But once the business is up and running, I find they often lack experience on how to market their business for continued success.
For instance, it is impossible to run a business these days without having some presence on social media channels. All of your customers are out there, many of whom are speaking about your company. Are you meeting those customers where they are? Are you on the right social media channels? If you are, are you sure you are marketing yourself correctly? Are you ensuring that you are protecting your business while building brand engagement and customer loyalty?
One of my colleagues, a content marketing consultant, recommends that business owners check their efforts against these 9 tips to make sure their social media efforts are benefitting their businesses. Continue reading
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Beneficiary Designations to Avoid Probate can be a Great 
So you’re starting a new business? It can’t be that difficult…can it? You do the research and decide that a Limited Liability Company (LLC) is the best entity for your new venture. You may event go online and register your new entity with proper state agency. But use caution. Before you open the doors of your new business be sure you consult with a qualified Business Law Attorney to ensure that you’ve covered all the bases. 
There are many reasons why we make gifts to our children or loved ones. Whether we’re helping them with college tuition, buying that first home, or assisting with a medical or financial hardship, we’re compelled to take care of our family. As an Estate Planning Attorney I find that many of my clients in their senior years often feel the need to begin gifting their assets to their children or grandchildren. But great care should be taken when making gifts in our later years. Careful planning with an attorney experienced in Estate Planning and Elder Law is necessary to help ensure that your gifting is not jeopardizing your eligibility for the Medicaid program should you ever need assistance with your medical expenses or long-term care needs. When I explain this to my clients, their first response is always to remind me of the annual gift tax exclusion, which allows them to gift a certain sum of money to each child and/or grandchild each year without gift tax consequences. Well, that’s true, but read on. 
Proper Estate Planning can Avoid Legal Battles.