Tag Archives: social media

Your Online Legacy: Should Your Estate Plan Address Social Media?

TreeAlmost everyone has a substantial online presence today. This means that we will leave behind some type of Internet legacy as well. Whether you embrace social media sites and use them avidly or simply accept their usefulness, you should definitely consider addressing them in your estate planning documents. Continue reading to discover some of the many reasons why.

Leave the Keys to Valuable Digital Property in Trusted Hands

You likely bank, shop and conduct other financial business online. You may have stored photographs, writings and important family documents in digital form. At a minimum, it is vital to consider appointing a trusted agent and recording passwords so that person can access, preserve and manage your digital assets.

You may also interact frequently with family, friends and associates via Facebook, Twitter, LinkedIn, or even your own blog or personal website. Consider what might happen when your online voice is silenced by death or incapacity: Continue reading →

9 Ways to Make Social Media Work for Your Business

Social MediaAs a business law attorney, I enjoy assisting my Wisconsin and Minnesota clients with their business startups. I help them choose the proper business entity, draft their operating documents, ensure their compliance with applicable laws and regulations, etc.  But once the business is up and running, I find they often lack experience on how to market their business for continued success.

For instance, it is impossible to run a business these days without having some presence on social media channels. All of your customers are out there, many of whom are speaking about your company. Are you meeting those customers where they are? Are you on the right social media channels? If you are, are you sure you are marketing yourself correctly? Are you ensuring that you are protecting your business while building brand engagement and customer loyalty?

One of my colleagues, a content marketing consultant, recommends that business owners check their efforts against these 9 tips to make sure their social media efforts are benefitting their businesses. Continue reading →